A roofer working on a rooftop
🏠 Built for roofing

The receptionist for roofers who are thirty feet up.

You're on a roof till five and you're not answering the phone up there. Alfie does — works out whether it's a leak or a full re-roof, and books the survey while you work.

No card needed Knows your trade already Cancel any time
Photo: Zohair Mirza / Unsplash

14 days free No card needed. Alfie starts answering the moment you hit go.

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Working for roofers up and down the country

★★★★★ 4.9 out of 5 From 340+ working tradespeople
24/7 Always on shift Evenings, weekends, bank holidays. Alfie never misses one.
4 sec Average reply First to answer wins the job. Alfie's always first.
+38% More jobs booked What owners see in their first three months with Alfie.
£29 A month, all in Less than one job. No setup fee, no contract, cancel any time.
Watch him work

A real roofer enquiry, start to finish

This is Alfie on a live chat at 07:52, while you were still on the job. No app to check, no call to return.

07:52
Alfie Online now
Live chat
£ Survey bookedIn 4 seconds flat
Job bookedStraight in your diary

What he worked out while you were busy

  1. 1
    Is water coming into the house right now? Sorts the emergency from the estimate in one question.
  2. 2
    Tiles, slate, or flat roof? Different job, different kit, different price. Alfie asks before you load the van.
  3. 3
    Do you know roughly how old the roof is? Tells you whether you're patching or replacing before you've left the yard.
  4. 4
    Is there scaffolding access, or is it a tight terrace? The thing that changes the price most, and the thing customers never mention.

Then he quoted it off your price list, checked your diary and booked it. Typical: Free survey, then priced per job.

Your settings

Your survey, your rates

Type your prices in once. Flick the switches that matter to roofers. Alfie does the rest — and never goes off-script.

🏠 Alfie › Roofers › Setup ✓ Saved

Price list

Survey Free
Slipped tile / small repair From £120
Flat roof, per m² From £90
Scaffolding (if needed) POA

Alfie only ever quotes from this list. Change a price here, he uses it on the next call.

Rules for roofers

Never quote a roof without a survey
Tell them to bucket a live leak
Say so honestly if it can wait
Book same-day emergency call-outs

Switch things on and off. If a job falls outside the rules, Alfie asks you instead of guessing.

Takes about ten minutes. After that, he just gets on with it.

A roofer working on a rooftop
While you're on the roof,
Alfie's booking the survey.

Your receptionist. Never off sick. Never on a break.

The job description

What Alfie does all day

He's not software you have to fiddle with. He's staff — and he never calls in sick.

Answers your website chat

The bubble in the corner of your site. Someone types at 11pm, Alfie replies in seconds and gets their number.

Picks up the phone

A real voice on the line. Alfie takes the call, asks the right questions and never leaves anyone on hold.

Quotes your prices

You set the rates. Alfie asks the questions that size the job, then gives a straight price on the spot.

Books it in your diary

Straight into your calendar, around the jobs you've already got. No double-bookings, no back-and-forth.

Captures every lead

Even the ones that don't book. Name, number, what they wanted — all sat waiting in your leads list.

Replies on WhatsApp

Where half your customers already message you. Alfie's in there answering, quoting and booking too.

★★★★★
“Morning after a storm my phone rings forty times. Alfie took every one of them and I still got a full day's work done.”
SK
Steve K.Roofer, Plymouth
Wages

Cheaper than a round of teas

One extra job a month and Alfie's paid for himself twice over. Try him free for 14 days — cancel any time, no catch.

Chat

Alfie on your website and WhatsApp

£29/month

Billed monthly. Cancel whenever.

  • Website chat, answered 24/7
  • WhatsApp replies
  • Instant price quotes
  • Books straight into your diary
  • Every lead captured
  • Trained for roofers
Start 14-day free trial
Most roofers pick this

Chat + Calls

Alfie picks up the phone as well

£49/month

Billed monthly. Cancel whenever.

  • Everything in Chat, plus:
  • Alfie answers your phone calls
  • Natural-sounding voice
  • Call summaries texted to you
  • Out-of-hours cover
  • Urgent jobs put through to you
Start 14-day free trial

No setup fee · No contract · No card details until day 14

Straight answers

Questions roofers ask us

Can he quote a roof over the phone?

No, and he won't pretend to. What he does is triage — leak or replacement, tile or flat, access or no access — then book the free survey with the right information already gathered.

Does he handle storm-damage rushes?

That's when he earns his keep. The morning after a storm your phone doesn't stop. Alfie takes every call, sorts the emergencies from the estimates, and books them all in order.

Will he tell people it's urgent to get a booking?

No. If the water's stopped and it can wait, he says so. Trying to frighten people into a same-day survey is a good way to lose them.

Will customers know it's not a real person?

Alfie's polite, quick and speaks like a normal human — most people just think they got through to a very on-the-ball receptionist. If someone asks outright, he's honest about it. And if a call needs you, he'll put it through or take a message.

How long does setting up actually take?

About ten minutes. Pick your trade, enter your prices and hours, paste one line of code on your site (or send it to whoever built it). Most people are live the same day.

Do I need to give card details for the trial?

No. Fourteen days free, nothing to enter upfront. If Alfie's not earning his keep, walk away and you'll never hear from us again.

Not just roofers

Alfie works for 16 trades

He knows what a customer asks a plumber, and what they ask a barber — and they're not the same.

While you're on the roof,
Alfie's booking the survey.

Put him on the books today. Fourteen days free, cancel any time, and he starts answering the moment you hit go.

Hire Alfie — free for 14 days
Live in 10 minutes No contract Cancel any time