A bakery counter filled with fresh bread and pastries
🥐 Built for bakeries & cake makers

The receptionist for bakeries with their hands in dough.

You start at four in the morning and the cake enquiries come in at ten at night. Alfie answers them, takes the details, quotes the order and gets it in the book.

No card needed Knows your trade already Cancel any time
Photo: Elisha Terada / Unsplash

14 days free No card needed. Alfie starts answering the moment you hit go.

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Working for bakeries up and down the country

★★★★★ 4.9 out of 5 From 340+ working tradespeople
24/7 Always on shift Evenings, weekends, bank holidays. Alfie never misses one.
4 sec Average reply First to answer wins the job. Alfie's always first.
+38% More jobs booked What owners see in their first three months with Alfie.
£29 A month, all in Less than one job. No setup fee, no contract, cancel any time.
Watch him work

A real bakery enquiry, start to finish

This is Alfie on a live chat at 22:14, while you were still on the job. No app to check, no call to return.

22:14
Alfie Online now
Live chat
£ Order takenIn 4 seconds flat
Job bookedStraight in your diary

What he worked out while you were busy

  1. 1
    What's the occasion, and what date? Lead time is everything. Alfie checks the date is doable before he takes the order.
  2. 2
    How many people is it feeding? Turns a vague 'a birthday cake' into a size and a price in one question.
  3. 3
    Any allergies — nuts, gluten, dairy? The question you cannot afford to miss. Alfie always asks it, every single time.
  4. 4
    Collection or delivery? Priced differently, and it decides whether you need a slot in the van.

Then he quoted it off your price list, checked your diary and booked it. Typical: £45 for an 8" celebration cake.

Your settings

Your order book, your lead times

Type your prices in once. Flick the switches that matter to bakeries. Alfie does the rest — and never goes off-script.

🥐 Alfie › Bakeries › Setup ✓ Saved

Price list

6" celebration cake (8-10 people) £35
8" celebration cake (15 people) £45
Gluten-free sponge +£7
Local delivery +£10

Alfie only ever quotes from this list. Change a price here, he uses it on the next call.

Rules for bakeries

Always ask about allergies
Minimum 5 days' notice on cakes
Don't take orders when the book is full
Take wedding cakes

Switch things on and off. If a job falls outside the rules, Alfie asks you instead of guessing.

Takes about ten minutes. After that, he just gets on with it.

A bakery counter filled with fresh bread and pastries
While the oven's on,
Alfie's taking the order.

Your receptionist. Never off sick. Never on a break.

The job description

What Alfie does all day

He's not software you have to fiddle with. He's staff — and he never calls in sick.

Answers your website chat

The bubble in the corner of your site. Someone types at 11pm, Alfie replies in seconds and gets their number.

Picks up the phone

A real voice on the line. Alfie takes the call, asks the right questions and never leaves anyone on hold.

Quotes your prices

You set the rates. Alfie asks the questions that size the job, then gives a straight price on the spot.

Books it in your diary

Straight into your calendar, around the jobs you've already got. No double-bookings, no back-and-forth.

Captures every lead

Even the ones that don't book. Name, number, what they wanted — all sat waiting in your leads list.

Replies on WhatsApp

Where half your customers already message you. Alfie's in there answering, quoting and booking too.

★★★★★
“The cake enquiries come in at eleven at night, when I've been up since four. Alfie takes them all and they're in the book by morning.”
EW
Ellie W.Bakery owner, Sheffield
Wages

Cheaper than a round of teas

One extra job a month and Alfie's paid for himself twice over. Try him free for 14 days — cancel any time, no catch.

Chat

Alfie on your website and WhatsApp

£29/month

Billed monthly. Cancel whenever.

  • Website chat, answered 24/7
  • WhatsApp replies
  • Instant price quotes
  • Books straight into your diary
  • Every lead captured
  • Trained for bakeries
Start 14-day free trial
Most bakeries pick this

Chat + Calls

Alfie picks up the phone as well

£49/month

Billed monthly. Cancel whenever.

  • Everything in Chat, plus:
  • Alfie answers your phone calls
  • Natural-sounding voice
  • Call summaries texted to you
  • Out-of-hours cover
  • Urgent jobs put through to you
Start 14-day free trial

No setup fee · No contract · No card details until day 14

Straight answers

Questions bakeries ask us

Will he take an order you haven't got time to make?

No. Alfie checks your lead time and your order book before he says yes. If the date's too tight or you're full, he says so and offers the next date you can actually do.

Does he ask about allergies?

Every time, without fail — nuts, gluten, dairy. It's the one question a busy human sometimes forgets, and Alfie never does.

Can he take deposits?

He can tell them the deposit and send a payment link. He won't take card details himself — that stays between the customer and your payment provider.

Will customers know it's not a real person?

Alfie's polite, quick and speaks like a normal human — most people just think they got through to a very on-the-ball receptionist. If someone asks outright, he's honest about it. And if a call needs you, he'll put it through or take a message.

How long does setting up actually take?

About ten minutes. Pick your trade, enter your prices and hours, paste one line of code on your site (or send it to whoever built it). Most people are live the same day.

Do I need to give card details for the trial?

No. Fourteen days free, nothing to enter upfront. If Alfie's not earning his keep, walk away and you'll never hear from us again.

Not just bakeries

Alfie works for 16 trades

He knows what a customer asks a plumber, and what they ask a barber — and they're not the same.

While the oven's on,
Alfie's taking the order.

Put him on the books today. Fourteen days free, cancel any time, and he starts answering the moment you hit go.

Hire Alfie — free for 14 days
Live in 10 minutes No contract Cancel any time