A plumber repairing pipework in a bathroom
🔧 Built for plumbing & heating

The receptionist for plumbers with both hands under a sink.

Leaks don't ring during office hours. Alfie picks up at 11pm, works out whether it's an emergency or a job for Tuesday, quotes your call-out and books it in.

No card needed Knows your trade already Cancel any time
Photo: bhagya laxmi / Unsplash

14 days free No card needed. Alfie starts answering the moment you hit go.

Start your free trial

Working for plumbers up and down the country

★★★★★ 4.9 out of 5 From 340+ working tradespeople
24/7 Always on shift Evenings, weekends, bank holidays. Alfie never misses one.
4 sec Average reply First to answer wins the job. Alfie's always first.
+38% More jobs booked What owners see in their first three months with Alfie.
£29 A month, all in Less than one job. No setup fee, no contract, cancel any time.
Watch him work

A real plumber enquiry, start to finish

This is Alfie on a live chat at 23:04, while you were still on the job. No app to check, no call to return.

23:04
Alfie Online now
Live chat
£ Quoted £80In 4 seconds flat
Job bookedStraight in your diary

What he worked out while you were busy

  1. 1
    Is there water coming out right now? The one question that separates a 2am emergency from a Tuesday morning job. Alfie asks it first.
  2. 2
    Have you turned the stopcock off? He talks them through it while you're still on another job. Less damage, calmer customer.
  3. 3
    Boiler, bathroom, kitchen or outside? Routes the job to the right rate and tells you what to load in the van.
  4. 4
    Is it a rental — are you the tenant or the landlord? Saves the classic mess of doing the work and chasing the wrong person for payment.

Then he quoted it off your price list, checked your diary and booked it. Typical: £80 call-out, first hour included.

Your settings

Your call-out, your rules

Type your prices in once. Flick the switches that matter to plumbers. Alfie does the rest — and never goes off-script.

🔧 Alfie › Plumbers › Setup ✓ Saved

Price list

Call-out, first hour £80
Each hour after £55
Out-of-hours call-out £140
Boiler service £90

Alfie only ever quotes from this list. Change a price here, he uses it on the next call.

Rules for plumbers

Try to stop the leak on the phone first
Ring me for anything with live water
Don't book boiler swaps — book a survey
Take emergency call-outs after 10pm

Switch things on and off. If a job falls outside the rules, Alfie asks you instead of guessing.

Takes about ten minutes. After that, he just gets on with it.

A plumber repairing pipework in a bathroom
While you're under the sink,
Alfie's taking the next call.

Your receptionist. Never off sick. Never on a break.

The job description

What Alfie does all day

He's not software you have to fiddle with. He's staff — and he never calls in sick.

Answers your website chat

The bubble in the corner of your site. Someone types at 11pm, Alfie replies in seconds and gets their number.

Picks up the phone

A real voice on the line. Alfie takes the call, asks the right questions and never leaves anyone on hold.

Quotes your prices

You set the rates. Alfie asks the questions that size the job, then gives a straight price on the spot.

Books it in your diary

Straight into your calendar, around the jobs you've already got. No double-bookings, no back-and-forth.

Captures every lead

Even the ones that don't book. Name, number, what they wanted — all sat waiting in your leads list.

Replies on WhatsApp

Where half your customers already message you. Alfie's in there answering, quoting and booking too.

★★★★★
“Alfie talked a woman through turning her stopcock off at midnight, then booked her in for eight the next morning. That's a customer for life, and I was asleep.”
MR
Mark R.Plumber, Nottingham
Wages

Cheaper than a round of teas

One extra job a month and Alfie's paid for himself twice over. Try him free for 14 days — cancel any time, no catch.

Chat

Alfie on your website and WhatsApp

£29/month

Billed monthly. Cancel whenever.

  • Website chat, answered 24/7
  • WhatsApp replies
  • Instant price quotes
  • Books straight into your diary
  • Every lead captured
  • Trained for plumbers
Start 14-day free trial
Most plumbers pick this

Chat + Calls

Alfie picks up the phone as well

£49/month

Billed monthly. Cancel whenever.

  • Everything in Chat, plus:
  • Alfie answers your phone calls
  • Natural-sounding voice
  • Call summaries texted to you
  • Out-of-hours cover
  • Urgent jobs put through to you
Start 14-day free trial

No setup fee · No contract · No card details until day 14

Straight answers

Questions plumbers ask us

Will he tell people it's an emergency when it isn't?

The opposite. Alfie tries to stop the leak over the phone first. If it can wait until morning, he says so and saves the customer the out-of-hours fee — which is exactly why they'll use you again.

Can he handle emergency call-outs at 3am?

Yes. He triages, quotes your out-of-hours rate, and if it's genuinely urgent he'll put the call straight through to you or whoever's on call. You decide what counts as urgent.

What if the job needs a proper diagnosis?

He won't invent a price. For anything he can't quote from your list — a boiler swap, a bathroom fit — he books a survey slot and takes the details for you.

Will customers know it's not a real person?

Alfie's polite, quick and speaks like a normal human — most people just think they got through to a very on-the-ball receptionist. If someone asks outright, he's honest about it. And if a call needs you, he'll put it through or take a message.

How long does setting up actually take?

About ten minutes. Pick your trade, enter your prices and hours, paste one line of code on your site (or send it to whoever built it). Most people are live the same day.

Do I need to give card details for the trial?

No. Fourteen days free, nothing to enter upfront. If Alfie's not earning his keep, walk away and you'll never hear from us again.

Not just plumbers

Alfie works for 16 trades

He knows what a customer asks a plumber, and what they ask a barber — and they're not the same.

While you're under the sink,
Alfie's taking the next call.

Put him on the books today. Fourteen days free, cancel any time, and he starts answering the moment you hit go.

Hire Alfie — free for 14 days
Live in 10 minutes No contract Cancel any time