A groomer trimming a small dog with scissors
🐕 Built for dog grooming

The receptionist for groomers with scissors in hand.

You've got a nervous cockapoo on the table and scissors in your hand. You're not answering the phone. Alfie does — gets the breed, the coat, the price, and books them in.

No card needed Knows your trade already Cancel any time
Photo: Buddy AN / Unsplash

14 days free No card needed. Alfie starts answering the moment you hit go.

Start your free trial

Working for dog groomers up and down the country

★★★★★ 4.9 out of 5 From 340+ working tradespeople
24/7 Always on shift Evenings, weekends, bank holidays. Alfie never misses one.
4 sec Average reply First to answer wins the job. Alfie's always first.
+38% More jobs booked What owners see in their first three months with Alfie.
£29 A month, all in Less than one job. No setup fee, no contract, cancel any time.
Watch him work

A real dog groomer enquiry, start to finish

This is Alfie on a live chat at 19:55, while you were still on the job. No app to check, no call to return.

19:55
Alfie Online now
Live chat
£ Booked Tue 2pmIn 4 seconds flat
Job bookedStraight in your diary

What he worked out while you were busy

  1. 1
    What breed, and how big? Breed drives the price and the table time. It's the first thing you'd ask.
  2. 2
    How's the coat — matted, or just long? A matted coat is double the work. Alfie catches it before you've quoted a standard groom.
  3. 3
    Full groom, or just a bath and tidy? Two very different slots. Booked correctly, your day doesn't overrun.
  4. 4
    Is your dog alright with strangers and clippers? The safety question. Anxious dogs need a longer, quieter slot — and you'd rather know.

Then he quoted it off your price list, checked your diary and booked it. Typical: £45 full groom, small breed.

Your settings

Your table, your prices

Type your prices in once. Flick the switches that matter to dog groomers. Alfie does the rest — and never goes off-script.

🐕 Alfie › Dog groomers › Setup ✓ Saved

Price list

Full groom, small breed £45
Full groom, large breed £65
Heavy matting +£15
Bath & tidy only £28

Alfie only ever quotes from this list. Change a price here, he uses it on the next call.

Rules for dog groomers

Always ask how matted the coat is
Longer, quieter slot for anxious dogs
Never promise a style on a matted coat
Take puppies under 6 months

Switch things on and off. If a job falls outside the rules, Alfie asks you instead of guessing.

Takes about ten minutes. After that, he just gets on with it.

A groomer trimming a small dog with scissors
While the scissors are out,
Alfie's booking next week.

Your receptionist. Never off sick. Never on a break.

The job description

What Alfie does all day

He's not software you have to fiddle with. He's staff — and he never calls in sick.

Answers your website chat

The bubble in the corner of your site. Someone types at 11pm, Alfie replies in seconds and gets their number.

Picks up the phone

A real voice on the line. Alfie takes the call, asks the right questions and never leaves anyone on hold.

Quotes your prices

You set the rates. Alfie asks the questions that size the job, then gives a straight price on the spot.

Books it in your diary

Straight into your calendar, around the jobs you've already got. No double-bookings, no back-and-forth.

Captures every lead

Even the ones that don't book. Name, number, what they wanted — all sat waiting in your leads list.

Replies on WhatsApp

Where half your customers already message you. Alfie's in there answering, quoting and booking too.

★★★★★
“He asks how matted the coat is. Customers actually tell him the truth, too — which they never did to me on the phone.”
LF
Lauren F.Dog groomer, Chester
Wages

Cheaper than a round of teas

One extra job a month and Alfie's paid for himself twice over. Try him free for 14 days — cancel any time, no catch.

Chat

Alfie on your website and WhatsApp

£29/month

Billed monthly. Cancel whenever.

  • Website chat, answered 24/7
  • WhatsApp replies
  • Instant price quotes
  • Books straight into your diary
  • Every lead captured
  • Trained for dog groomers
Start 14-day free trial
Most dog groomers pick this

Chat + Calls

Alfie picks up the phone as well

£49/month

Billed monthly. Cancel whenever.

  • Everything in Chat, plus:
  • Alfie answers your phone calls
  • Natural-sounding voice
  • Call summaries texted to you
  • Out-of-hours cover
  • Urgent jobs put through to you
Start 14-day free trial

No setup fee · No contract · No card details until day 14

Straight answers

Questions dog groomers ask us

Will he quote a matted dog as a standard groom?

No — that's the whole point. Alfie asks about the coat honestly and prices matting properly, so you're not doing three hours of work for a £45 fee.

Does he ask about anxious dogs?

Every time. If a dog is nervous or reactive, he books a longer, quieter slot and flags it to you. Safer for the dog and for you.

Can he manage a waiting list?

Yes. Groomers book weeks out, so when someone cancels Alfie can offer the slot to whoever's waiting rather than leaving the table empty.

Will customers know it's not a real person?

Alfie's polite, quick and speaks like a normal human — most people just think they got through to a very on-the-ball receptionist. If someone asks outright, he's honest about it. And if a call needs you, he'll put it through or take a message.

How long does setting up actually take?

About ten minutes. Pick your trade, enter your prices and hours, paste one line of code on your site (or send it to whoever built it). Most people are live the same day.

Do I need to give card details for the trial?

No. Fourteen days free, nothing to enter upfront. If Alfie's not earning his keep, walk away and you'll never hear from us again.

Not just dog groomers

Alfie works for 16 trades

He knows what a customer asks a plumber, and what they ask a barber — and they're not the same.

While the scissors are out,
Alfie's booking next week.

Put him on the books today. Fourteen days free, cancel any time, and he starts answering the moment you hit go.

Hire Alfie — free for 14 days
Live in 10 minutes No contract Cancel any time